CENTURY 21® - A Powerful Brand Name

When homebuyers and sellers think about real estate, they think of the CENTURY 21® brand. In fact, according to a national survey*, the CENTURY 21® brand was the most recognized name in real estate by a wide margin. Put the power of this international brand name to work in your local market to help sell your home faster for the best price possible, or help you find the next place you'll call "home sweet home."

*Leader in Brand Awareness (unaided ): CENTURY 21® has the highest brand awareness level when compared to any other real estate organization surveyed. Over half of all those surveyed mentioned CENTURY 21®!
"Please tell me which real estate agencies you have seen or heard of?" (Results are based on all brands mentioned regardless of order.)
First in Consumers' Minds: CENTURY 21® is the real estate organization consumers think of FIRST.
"Please tell me which real estate agencies you have seen or heard of?" (Results are based on brands mentioned first by consumers.)
Website traffic growth year over year: Century21.com traffic continues to grow year over year, as buyers and sellers continue to utilizeCentury21.com as a resource for their real estate needs.2
Leader in consumer visits compared to other national real estate franchise brand websites: Century21.com enjoys the highest number of consumer visits when compared to other national real estate franchise brand websites (based on unique persons visiting website, counting each person only once in totals).2
Source: *Source: 2003 Ad Tracking Study. The survey results are based on 1085 telephone interviews (via computer assisted program) with a national random sample of adults (ages 25-54) who have either bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. The sample size for questions referring to future consideration is based on 618 respondents who plan on buying/selling a home within the next two years with a margin of error of +/- 3% at 90% confidence level. Brand and Advertising awareness questions are based on a sample of 1085 respondents with a margin of error of +/- 2% at 90% confidence level. The study was conducted between Feburary 2nd – August 9th, 2003 by Millward Brown, a leading global market research organization.